Have you ever heard people refer to themselves as “Apple People” or “Nike People” or certain “towing service” people? If such is the case, then understand that is what becoming a brand can do for business. Brands embed themselves into consumers’ lifestyles and purchasing habits so that they don’t have to think twice before becoming a customer from time to time. We have created this guide to help you in better understanding what brand awareness entails and help you know how to establish one.
What is brand awareness?
Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands that have high awareness are generally referred to as trending and very popular. Establishing brand awareness is very important especially when marketing and promoting products for your company.
Brand awareness should never seem to be a vague concept. Those who have established brands understand the importance of creating a memorable brand. If you are looking forward to establishing brand awareness, here are some of the ways to go about it;
Be a person, not a company
Take it for example when you get to know a new friend, what would you like to discover about them? You would like to learn about their hobbies, passion, likes, dislikes among others. You will also pay attention to how they speak and what they like to talk about. You will be keen to understand the stuff that excites them. All these are the traits your brand should determine when looking forward to promoting itself. To leave a lasting impact on your audience, you have to define yourself as more than a company that sells stuff.
All humans, irrespective of their personality, will always benefit from social contact and spending time with each other. That is how we stay connected as we get to learn things and be known by others. The same is the case as far as branding is concerned. If you are only making an attempt to connect with others when trying to make a sale or seeking support, you will not be known for anything beyond business or your intentions.
Tell a narrative
Storytelling presents an incredible and powerful way when it comes to marketing products and services. It gives you something real that your audience can relate to. You need to craft a narrative around your brand that humanizes and gives you depth on what you do. You need to be creative enough to understand what your narrative will be about. It can be a narrative about the founders, the tale about how the business came up together, or anything interesting that relates to your business.
Make Sharing Easy
Whatever the industry you are involved in, make it easy for your audience to share your content. It could be blog posts, sponsored content, videos, product pages among others. It doesn’t matter what it is, as long as it is relatable. Make use of word of mouth marketing as it is an effective way to get your brand spread easily