A Simple Guide to Brand Awareness

Have you ever heard people refer to themselves as “Apple People” or “Nike People” or certain “towing service” people? If such is the case, then understand that is what becoming a brand can do for business. Brands embed themselves into consumers’ lifestyles and purchasing habits so that they don’t have to think twice before becoming a customer from time to time. We have created this guide to help you in better understanding what brand awareness entails and help you know how to establish one.

What is brand awareness?

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands that have high awareness are generally referred to as trending and very popular. Establishing brand awareness is very important especially when marketing and promoting products for your company.

Brand awareness should never seem to be a vague concept. Those who have established brands understand the importance of creating a memorable brand. If you are looking forward to establishing brand awareness, here are some of the ways to go about it;

Be a person, not a company

Take it for example when you get to know a new friend, what would you like to discover about them? You would like to learn about their hobbies, passion, likes, dislikes among others. You will also pay attention to how they speak and what they like to talk about. You will be keen to understand the stuff that excites them. All these are the traits your brand should determine when looking forward to promoting itself. To leave a lasting impact on your audience, you have to define yourself as more than a company that sells stuff.


All humans, irrespective of their personality, will always benefit from social contact and spending time with each other. That is how we stay connected as we get to learn things and be known by others. The same is the case as far as branding is concerned. If you are only making an attempt to connect with others when trying to make a sale or seeking support, you will not be known for anything beyond business or your intentions.

Tell a narrative

Storytelling presents an incredible and powerful way when it comes to marketing products and services. It gives you something real that your audience can relate to. You need to craft a narrative around your brand that humanizes and gives you depth on what you do. You need to be creative enough to understand what your narrative will be about. It can be a narrative about the founders, the tale about how the business came up together, or anything interesting that relates to your business.

Make Sharing Easy

Whatever the industry you are involved in, make it easy for your audience to share your content. It could be blog posts, sponsored content, videos, product pages among others. It doesn’t matter what it is, as long as it is relatable.  Make use of word of mouth marketing as it is an effective way to get your brand spread easily

How to Craft Brand Messaging Your Target Audience Will Love

Marketers need to establish an entire brand identity to communicate what their business does, what it is all about, and why it’s different. Such a brand needs to resonate with people and strengthen the values and principles of a company. Companies offering towing service in Kettering work hard to establish their brands. Brands have the ability to produce the same feeling as the ones we feel when we like someone. It is thus very important for marketers to craft brand messages that their audience can relate to.

Brand Messaging

Brand messaging refers to the way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your message can inspire and motivate your prospects and make them want to buy from your products. If your consumers can have a relationship with your brand, it will ultimately culminate in their language and they will feel part of everything you do.

Here’s an important brand massaging framework you can use when crafting brand messages.

Figure out who you are

To get started, there are basic questions any brand message must answer. You must show how you differentiate from your competition. You must state your unique value proposition. Spell out the kind of message that will resonate with your target audience. Additionally, you must set out your company values and goals. Answering these questions is the beginning of your brand identity.

Know your audience

Now that you have a better idea of who you are and what you offer, you need to understand who your audience is. If you still have some questions to answer concerning your audience, go ahead and create buyer personas that represent your customers based on their goals. Doing so will help in creating an alignment between your brand and your consumers.

Explain your brand message

After you have answered all key questions and written your personas, compile all this information in a document that explains what your brand message is and your unique value proposition. Additionally, identify all the key themes that are core to your brand identity. Go ahead and figure out how your brand identity related to your buyer persona and establish all the patterns in common. Doing so will help you make decisions on your brand messaging.

Brainstorm messaging opportunities

Now that you have a clear document that represents who you are and who your audience is, the next step for you is to look for messaging opportunities. How do you relate your current campaigns with your brand message? How will you be using content to convey your values? Once you have an idea of answering these questions, create a tagline that communicates who you are and your unique value proposition.

It is important for you to stay focused on your brand positioning. With everything you claim to offer, evaluate if it is indeed true to your values. Evaluate if your message indeed can relate to your audience. You must talk about something relevant to your audience

How to Find the Right Travel Agent

After a long time working, we all need to have some lone time. I always take some time off my Fairfax towing truck duties to go vacationing with family. Trying to arrange your trip on yourself will be stressful. Once you get there, it will become even more stressful especially if it’s your first time there. Many people avoid travel agents to cut travel costs. You might end up spending more without your agent than you would with them. Travel agents understand the destination better than you do and allowing them to take care of the trip will save you some money and the stress. You will, however, need to pick the right agent. Here is a guide on selecting the right agent.

What Constitutes a Good Travel Agent?

  1. Accessibility

 If you cannot reach the travel agent when you first call them, then forget about them and look for a new one. Chances are you will not be able to access them when something goes wrong on your trip, and you need help urgently. A good travel agent can be reached easily.

  • Certifications

A good travel agent needs to have members of the travel industry’s top groups like the American Society of Travel Agents (ASTA). The relevant authorities should also have certified them.

  • Partnerships

Top travel agencies have an extensive network of partnerships with other players in the travel industry around the globe. These partnerships will help you get exclusive deals.

  • Professionalism

Good travel agents are professionals complete with a code of conduct. They are reputable and even have a channel for registering your complaints which should tell you something about their confidence.

  • Customer-centric

A good agent will not try and force an airline, hotel, departure date, or time to you. Instead, they will be flexible and only book something you are comfortable with.

How to Choose the Right Travel Agent

  1.  Check the certifications and insurance

Look for an agent who is certified by The Travel Institute and is a member of ASTA as well as the Association of Retail Travel Agents. This shows that the agent is well trained, meets the industry standards, and is also professional. Choose a travel agent who also carries an error and omission insurance.

  •  Get a local agent

Try and find a local travel agent. One that you can meet and discuss the itinerary personally. Try and avoid agencies that you have to deal with customer service associates instead of the agents themselves. This does not mean that you have to compromise on the agent’s certifications, partnerships, and world knowledge. If the local agency does not meet these standards, do not feel obliged to enlist their services.

  • Interview them

This is why picking a local agent is important. You need to understand the agency’s experiences, their affiliations, certifications, and fees. The best way to know is through an interview preferably at their offices. Once you are the offices, take note of how they treat their customers too.

Good travel agents can often be the difference between bad travel experience and a pleasant one. They will give you great deals, make the trip stress free and in the unlikely event of a mishap, they will respond promptly.

Natural Wonders of the World You Need See

Great_Barrier_ReefDo you have a bucket list or at least a travel list of awesome places and things you need to see before you are out? Fire, water, and ice have come together to make some of the most amazing scenery in the world. The world is such a fascinating place that you need to see by traveling, be it by planes, railway, Fredericksburg VIP Limo, buses or whichever your preferred mode of accessing these locations. In your office and daily commute, you do not have a reminder of the extra ordinary natural diversity of the planet earth. All that’s required is to get inspired from these amazing scenes and tour the world. Continue reading

Secret Places Around The World You Don’t Know About

NihoaThere are famous tourist landmarks that are all-worth visiting. Other less known ones are equally worth to visit too. Sometimes, it’s nice to get lost so that you can discover new places. The world comprises of spectacular beauty. We have underground channels, valleys, islands, ice lands and other areas. Accessing some locations is relatively easy, while other are such rugged you would need heavy duty vehicles such as Manassas Tow Truck. We all have our reasons to travel and see the world. Some of us love the change it brings.

For those looking for something different, here are some secret places travelers do not know about that are worth your visit. Continue reading

Man Made Wonders of the World to Explore

christ the redeemerThe man has started to create wonders from ancient time onward through the unique power of creativity. When you look around, you can see many human-made wonders that meet the threshold of artistic power. Some of these wonders are located here in the US. To access some of these wonders can be a bit challenging due to rugged terrain. You would need https://independencetowtruck.com/, while others are pretty accessible. On other parts of the world, many were destroyed by earthquakes, fires, and natural calamities, except the great pyramids of Giza. Continue reading

Unusual Places Around the World You Won’t Believe They Exist

Ocean Sun Beach Ile Holiday Maldives Nature SandOur world is full of wonders, with new and unexpected places always being discovered every day. Different geographical locations, seasons and climatic conditions offer the wildest variety of natural wonders. Think of pink lakes, stunning tulip or lavender fields and breath-taking canyons and mountains. These are just a few of what the world can offer. High in the skies, deep undersea and even underground, the world is filled with amazing ways of expressing its beauty.

If you are looking for stunningly unusual places around the world, these are places you need to visit. Continue reading

Resort destinations that you won’t believe exists

We all were at a resort before. We all know the normal resorts, where you are hiring a room, or suite and where you can swim and have some interactions with other guests. Some places offer restaurants and free breakfast. However, there are some resort destinations out there that you won’t believe existing. Resorts that are not ordinary and that aren’t going to be a typical holiday. These are some of the resort destinations that you won’t believe exists:

Ariara Island, Philippines

You might have been dreaming of going on holiday on your own island. Where there is nothing and no one that will disturb you. The good news is that there is such an island that you can rent, where you are alone on the island, except for the personnel working on the island.

There, you will be able to live in luxury and in peace and quiet. No one that might disturb your holiday, no one that might steal your belongings. However, you are going to pay a lot of money to be able to rent this island for yourself.

Amangiri Resort, Utah

If you are looking for a resort, where everything is different, then the Amangiri resort in Utah is the place to go. There you can live between the rocks and mountains. During the daytime, you might not even see the difference in the natural scenery and the resort.

During the night time, all that is visible is the lights of the resort. This might sound strange, but this is one of the most beautiful, and different resorts in the world. Between the rocks, canyons and in the middle of the desert. A desert holiday might not be something that you will consider, but once you saw this resort, you will change your mind.

Laucala, Fiji

The perfect holiday. Laucala in Fiji isn’t the normal holiday resort. Not even close. This is a resort where you can hire one of 25 villas. The villas are separate from each other, so you will not really be able to chat to other guests. With the 350 staff members, you will know for sure that you are going to have a holiday full of great service, beautiful beach scenery and something different that you will never experience again. However, this resort comes at a price.

Many of us are dreaming about having the perfect holiday. Something that you will not normally get at the “normal” resorts. But, finding this type of resorts can be hard. Not anymore. These are three of the resorts that are different, unique and really special. You will be able to have the best time ever, there if you can afford it. Unfortunately these resorts come with a price. A price that not many people can afford.